The Secret to Nonprofit Fundraising? Tell a Good Story
Looking for the secret to nonprofit fundraising? There are thousands of nonprofits today, each vying for the attention of potential donors. With the rise of fundraising platforms like GoFundMe, the number of individuals shopping for donations has skyrocketed, and that means your nonprofit has to do a bit of extra work to grab those donations. There’s one key secret to ensure your donation totals are what they should be – tell a good story.
Why Do Stories Matter?
People have long learned from stories, and when you build a good story into your next fundraising campaign, you’re doing a few things. First, you’re tapping into the human brain’s ability to learn from story. More than that, though, once you engage a potential donor in the story you’re working to tell, you’re building an entirely new world for them to work from, one filled with the sights, sounds, and sensations you need to share to help convince them to donate. Stories help people experience real emotions, and those emotional connections you build through the story you tell about your nonprofit may mean that they’re more likely to donate to your cause.
Making it Happen
Ready to incorporate storytelling into your nonprofit fundraising campaigns? It’s easier than you might think it is. First, remember to make certain you focus on the donor themselves. You don’t just want to focus on your goals and mission (though those certainly have to be part of the equation), you need to focus on your potential donor. Ensure the message you send them build something with which they will immediately connect. As you craft that message, understand where your audience is within the donation journey. Are they already aware of the problem your organization works to solve? If not, be sure to incorporate that piece. If so, you’re ready to move on with your story to convince them that you’re the organization to solve that problem. Finally, consider adding photos or videos to your story. It will help to enhance the emotional experience involved.
Nonprofit fundraising is never easy, but at WinFunds, we do what we can to simplify things considerably with a unique, carefully built nonprofit CRM that will help you better understand where your potential donors are in the donation cycle. Learn more about this solution to better meet your needs now.